APP OF THE MONTH: TikTok

Posted Leave a commentPosted in App of the Month, Marketing, Social Media

If you haven’t heard of TikTok… where have you been all pandemic?

Name TikTok
Product Description A new social media video platform designed for teenagers but entertaining for everyone! A great place to experiment with video content and keep your Arts Business on the map during Covid times.
Availability Available from the Apple App Store and Google Play Store.
Key Features ·       Watch more videos than you could ever possibly have time for, all especially customised to you, dependent on your viewing habits, in a focused feed.

·       Explore different genres from Comedy, Art, Music, Gaming, DIY, memes and everything in between, not forgetting Pet videos, because no social media platform is complete without a cheeky pet video.

·       You have unlimited pauses when recording your videos and you can reshoot it however much you need.

·       There are millions of users and creators worldwide so get ready to get inspired and let those creative juices flow.

·       Add your favourite music or sound clips for free! If you’ve seen RuPaul’s Drag Race you’ll be familiar with the art of lip syncing. Well, with TikTok, you can have a go!

·       Loads of filters, special effects and AR capabilities to play around with to make your videos really stand out above the rest.

·       In app editing tools allow you to trim, cut, merge and duplicate footage to your hearts content.

Prices and Plans Free! And now has options to create business accounts and paid advertising plans within the app.
Biggest Pro It’s still relatively new, practically in its infancy for social media platforms. This means it is easier to come up with original content to grab follower attention.
Biggest Con Hugely addictive… I myself have been known to spend two to three hours trapped in a TikTok Typhoon.

The best platform for reaching a younger target audience and the most fun you will have ‘doing work’ to promote your business.

So, show off your creativity with a TikTok account for your Arts Business.

Have you already got one? We’d love to follow you. Let us know in the comments below.

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How to Improve your Organic Reach on Facebook

Posted Leave a commentPosted in Digital Marketing, Promotion, Social Media

Facebook is an incredible platform for expanding your Arts Business’ reach. With 2.7 billion users worldwide and 1.79 billion daily users, it is officially the world’s largest social media platform.

But, with a growing advertising market and an increased focus on businesses, it is becoming increasingly tricky to grow organically.

This doesn’t make it impossible though!

With the huge increase in users and therefore content, Facebook has an algorithm in place to filter posts dependent on the viewer’s behaviour and previous interactions. This means certain posts are prioritised over others.

 

But how does it do that?

 

Well, the truth is, we don’t know exactly, but (similarly to increasing your SEO Ranking) marketers have worked tirelessly on an equation to help you build your organic reach.

 

This may sound tricky, but it’s actually really simple, so let me break it down for you.

 

AFFINITY

This is all to do with how much your followers interact with your page and posts: your super fans who check out your business page every day, have a higher affinity and are more likely to see your content. The more posts they view and interact with, the higher their affinity, so you want to ensure as many of your followers view and interact with your content as possible.

 

WEIGHT

This is all about the type of post you put out. If you post a video, that has a higher weight (in the eyes of Facebook) than an image, which in turn has higher weight than a post that contains a link, which in turn has a higher weight than content that is just text. You see where I’m going with this.

This is also about the level of interaction you receive, so the more likes, loves and lolz you get will contribute to the weight your post carries too. Different levels of interactions also hold different weights, so comments and shares and worth more than likes.

 

DECAY

This is all to do with when the post was made. The average lifespan of a Facebook Post is around 6 hours and most interaction (likes, comments, shares, etc.) take place in the first 2 and a half. So, unless it is a super special post, like those engagement or new baby pictures that always seem to hit the top of my news feed, after 6 hours you can pretty much guarantee that your post will no longer be seen.

 

Now you understand what the equation means you can begin to use different tactics within your Facebook Page to help improve your Organic Reach:

 

  • Post Great Content: Yes, this is a lot easier said than done and takes a bit of time to work out what sort of content works for you and your arts business, but the more relevant your content is to your audience the more likely they are to interact with your posts and spend time on your page
    • + AFFINITY + WEIGHT
  • Get More Page Likes: There are lots of ways you can go about this which doesn’t just involve inviting everyone from your friends list! A great way to boost page likes is to find groups and pages with similar interests to you and share some of your content to their walls; if their audience likes what they see they’re bound to throw you page a like.
    • + AFFINITY + WEIGHT
  • Engage with your Audience: This can improve both your affinity and your Online Reputation Management (ORM). It helps your audience relate to your business, knowing that you are a real person who communicates with them through comments and messages. This in turn encourages them to spend more time on your content.
    • + AFFINITY + WEIGHT
  • Use Facebook Stories: At only 3 years old Facebook Stories is still a growing way to share your content. I see stories as those spur of the moment posts you want to share with your audience (unlike your feed which is meticulously planned). There is still limited competition on Stories so you can use it to cut through the noise on Facebook and improve your relationship with your existing audience.
    • + AFFINITY
  • Post Questions or Polls: Users are more likely to interact if you ask them a question, simple really. They feel a psychological urge to respond! The same can be said of interactive competitions too! Everyone loves free stuff so if there is a chance of it and all you need to do is share a post your audience is much more likely to engage.
    • + WEIGHT
  • Post Images and Videos: And GIFs! Yes, I am still a lover of the GIF. When people are scrolling through their phones feed, they are more likely to pay attention to something that is visually stimulating.
    • + WEIGHT
  • Ask your Audience: Don’t be afraid to ask people for likes and shares. This acts as a call to action for your audience for them to get all up in your content. Don’t overuse this though! Just stick it on the posts you really want to reach the most people.
    • + WEIGHT
  • Plan and Schedule your Posts: This takes a little bit of trial and error: just post different content at different times of the day to start with then after a month or so, when you have built up some data, you can use Facebook Insights to figure out what times and days work for you. Then you can begin to schedule your content.
    • + DECAY

 

We are always happy to share posts about your Arts Business so if you want a little more traction please Tag Us on Facebook @TheArtsBiz and we’ll do our best to share it for you!

We’d also love to hear about the posts from your creative business that have done really well. Afterall, if we all shared the knowledge, we could all benefit from the rewards.

 

Thanks to Green Umbrella and WordTracker for the stats and some additional info that helped when writing this post.

 

 

 

 

 

 

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APP OF THE MONTH: PhotoShop Camera

Posted Leave a commentPosted in App of the Month, Blogs, Social Media
Name Adobe Photoshop Camera
Product Description Take the perfect picture! Look like you’ve spent hours editing your images in Photoshop by just picking an awesome filter, then show it off on your Social Media.
Availability Available from the Apple App Store and Google Play Store.
Key Features ·       Loads of free filters with new ones uploaded every week. Whether you’re looking for Studio style lighting, enhanced sky in your landscapes or a detailed night time lens there’s something for everyone.

·       Photos are edited automatically so that you get professional shots with every photo you take.

·       Influencer designed lenses so you can create content just like that of your favourite Instagram celebrity.

·       Awesome artistic lenses from Pop-Art to Sketch to transform your images to look like the work of a master painter.

·       Inbuilt AI looks at your content and suggests filters to you, automatically applying the effects you need to make your photos look awesome with minimal effort.

·       Portrait controls for the perfect lighting and appearance! When taking group shots the built in AI recognises people as the subject so as not to distort images.

Prices and Plans Completely free! Which for an Adobe product is fantastic… hopefully a vision of things to come.
Biggest Pro The huge number of filters is bound to get your creative juices flowing.
Biggest Con It’s pretty basic, you’ll wanna stick to SnapChat for your selfie filters, but it’ll really enhance your other content.

 

So, not only can you spend hours of your currently monotonous locked in lifestyle scrolling through filters but you can make your social look sick!

Do you use Photoshop Camera to pimp up your Instagram? Share your pictures with us on Instagram @TheArtzBiz

We’d love to see them!

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APP OF THE MONTH: FACEBOOK PAGES MANAGER

Posted Leave a commentPosted in App of the Month, Digital Marketing, Social Media

In lockdown it is crazy easy to go off on major tangents instead of actually doing any work, so help curb your urges with our App of the Month.

Name Facebook Pages Manager
Product Description No more getting distracted by your wall, get straight down to business with all your Facebook Business Pages in one place.
Availability Available from the Apple App Store and Google Play Store.
Key Features ·       Manage your page comments, posts and messages from one place without getting diverted by all that tempting clickbait on your feed.

·       Keep track of your Insights (Facebook Analytics) so you know what activity is performing well and what you need to work on.

·       Sync your Instagram account to manage all your messages together in a single platform.

·       Get your Facebook Advertising set up to achieve your company goals whether boosting existing posts or creating new content.

·       Schedule Events and Appointments and publicise available jobs through one easy app.

Prices and Plans It’s completely free! (Until you start purchasing Facebook Ads.)
Biggest Pro It’s simplicity! When working on your business pages it is so easy to get lost in your feed if you log on from your browser or the Facebook App, (we’ve all been there, just one more video…) now you can avoid the urge and get directly to the point.
Biggest Con Unlike online you can’t view your page as a customer, basically just as your personal profile, so you can see what it looks like from a visitor’s perspective. It’s being updated all the time though, so watch this space.

 

So, get to work with Facebook Pages Manager!

Instead of looking at all your photos ever, since 2007.

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APP OF THE MONTH: Ravelry

Posted Leave a commentPosted in App of the Month, Networking, Social Media
Name Ravelry
Product Description So, technically not an app but a great online community designed especially for crafters!
Availability Only Available through your browser at https://www.ravelry.com/
Key Features ·         A way for knitters, crocheters, designers, spinners, and dyers to find like-minded folk!

·         Stay up to date with the latest yarns, tools and projects

·         Free and paid for patterns available to download.  You can use outright or as inspiration.

·         User based content from similar hobbyists

·         Meet and stay in touch with people from all over the world

·         Find different themed groups to suit any crafters needs

·         Upload your projects in an online notebook to share what you’re working on and make your patterns available online.

·         Create an advertising account with specific craft products or services and know you’re directly reaching your target audience!

Prices and Plans FREE!

Think of it like Facebook but for material makers!

Biggest Pro The instant community you find at the mere click of a button!  If you’re a designer or maker, or even a specialist product developer for the craft sector then you’re bound to find friends through Ravelry.
Biggest Con They don’t have any apps currently available for direct access from your phone or tablet but it’s easy enough to log in from your browser.  They also have a page that gives you a list of recommended apps here. https://www.ravelry.com/about/apps

 

Do you love Ravelry? Tell us all about your Ravelry experiences in the comments!

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APP OF THE MONTH: 9 Grid for Instagram

Posted Leave a commentPosted in App of the Month, Social Media
Name 9 Grid for Instagram
Product Description Create beautiful Instagram feeds without photoshop by easily cropping your images into 3×1, 3×2 and 3×3 sections to upload jigsaw grids to your Instagram in the right order every time.
Availability Only Available on Android through the Google Play Store. Similar app ‘Grids’ is available through Apple Store and on Desktop.
Key Features In addition to those mentioned above features include:

·         Numerous combinations of arranging your images on Instagram

·         HD resolution for cut images

·         Saving images to your phone or SD card

·         Adding any coloured text to your image

·         Adding emojis and stickers to your image

·         Giving you a numerical order to upload your images on Instagram to get the desired effect looking good.

·         Uploading your images directly to Instagram into both your feed and direct messaging.

Prices and Plans Free! Although you do have to cope with adverts which are inbuilt into the app and can be a bit annoying but again, it’s FREE!  So, just get on with it!
Biggest Pro It is so easy to use and (so long as you upload your images in a minimum quality of 3240px x 3240px when creating a 3×3 Grid) you get great quality results without the faff!
Biggest Con It is only available on Android.  As mentioned above there are different apps available on Apple.

 

There are plenty of other apps out there which also help you achieve this effect so if you use any others to create Jigsaw Grids, tell us about them in the comments!

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Find your Perfect Social Network: Part 2

Posted Leave a commentPosted in Edinburgh Fringe Festival, Marketing, Social Media

 

Platform Name LinkedIn
Monthly Active Users 303 Million
Key Demographic Mainly professionals, but this is the key social platform where you’re likely to find the older generation age bracket.
Pros A great platform for hiring staff, anyone and everyone has their CV or some kind of uploaded imitation of on here.  It also has a great, informative blog platform and a section to advertise job positions.
Cons Due to its nature it means that, unless people are using it for one of the above options, users don’t tend to check it that frequently, hence its low active monthly user figure.

 

Platform Name Snapchat
Monthly Active Users 301 million
Key Demographic Children and Teenagers, if they are your target audience you need to be all over this social media platform.
Pros It’s quick and they have some great AR capabilities.  Especially good if your running a show for teenagers or educational purposes.  Think about appointing a Snapchat Officer when running workshops for teenagers!  They love the responsibility!  Just make sure to get permission slips signed for under 18s to be on social first.
Cons Did you not hear what Kim Kardashian said? Snapchat is on its way out!  Seriously, on the day she shared that the value of Snapchat dropped by $1.3 billion, which probably also tells you a bit about the demographic of Snapchat… I’m saying nothing.

 

Platform Name Pinterest
Monthly Active Users 291 Million
Key Demographic Mainly women, in fact 80% of its users are female.  The median age of Pinterest is also slightly higher than many other social networks at 40 although active users usually fall below this age.
Pros Amazing craft and ideas platform.  The ability to create separate mood boards is genius and I have seen it frequently used by designers and event managers.  If you have merchandise you can create a sales platform on here to.
Cons Very rarely is there citation to who has made and designed the items on here which means plagiarism is common if you are putting up your own work up, although some would argue that Pinterest is about utilising others ideas and coming up with your own creation.

 

Platform Name Soundcloud
Registered Users 76 Million
Unique Monthly Listeners 175 Million
Key Demographic Music fans and podcast listeners
Pros Unlike Spotify you are able to upload your own music and podcast content through Soundcloud to share with the world.  This can then easily be shared either by you or your listeners across other platforms and through your website by embedding tracks in the code.
Cons A low viewership at present means it is one of the least common streaming sites but it is building in popularity, especially amongst podcast developers and listeners.  Also, at present, you don’t have to create a profile to register which makes finding users with specific tastes difficult!

 

Platform Name Vimeo
Monthly Active Users 240 million
Key Demographic A rather small demographic mainly consisting of creatives who prefer a higher quality of video.  Basically, perfect for the arts industry.
Pros The biggest pro by far is the ability to privatise your videos!  If you’re workshopping or trying to market your show to tour promoters but don’t want to spoil it for paying audiences simply send them your video link with a password so they can view it, but no one else can!
Cons Unlike most the social media networks Vimeo has a lot of restrictions in the number of videos you can upload and store when you use it for free.  For £6-70 per month you can pay for additional storage and upload limits (it’s basically like paying for hosting).

 

Platform Name Tumblr
Monthly Posts 1.1 Billion
Key Demographic Another of your younger platforms (although not as young as Snapchat) catering mainly to under thirties.
Pros You can find any different interests on this site which makes it hugely accessible! You can also have multiple blogs which discuss different topics and unlike must social media where consistency is key you can come and go as you please on Tumblr without effective your business.
Cons Due to it’s blogging nature it is open to discussion which can be a feral breeding crowd for trolls!  Think about YouTube arguments but on in parliament, discussing Brexit, on speed.  They’re also super cagey about their visitor statistics so it’s difficult to gauge the kind of reach your getting.

`

 

BONUS TIP: Try to always keep your finger on the pulse with new, up and coming social platforms!  How?  I have found the easiest and most constructive way of doing this is simply seeing what is currently all the rage with my friends kids!  If it is winging its way through the local comprehensive school, chances are it’s buzzing all over the UK.  Obviously if you don’t have access to the fountain of knowledge that springs from the youth you can always listen to a social media podcast or keep your eye out in the news!

 

Do you use any social networks I haven’t mentioned?  I would love to hear about them in the comments.

 

I have tried to pull the most recent user data and demographics from the following websites:

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Find your Perfect Social Network: Part 1

Posted Leave a commentPosted in Edinburgh Fringe Festival, Marketing, Social Media

Find your Perfect Social Network Part 1

Relevant at all times of the year, but also hella helpful for your Fringe residency!

With so many platforms available to you and your business it is difficult to know exactly what platforms you should cover.

Don’t just go mad and join all of them at the same time!  Especially if you’re a one man band.  As we’ve have mentioned in 10 ways to your social consistency is key and you will make your life incredibly difficult for yourself (unless you are a content creation machine!).

We’ve broken down the key stats of leading social media platforms for you to make your life a little easier.

 

Platform Name Facebook
Monthly Active Users 2.41 billion
Key Demographic Basically, everyone and their parents, and often their Grandparents.  Pretty much one third of the entire world uses Facebook so your target audience is bound to be here!
Pros Everyone is on it!  And every community group you could ever want to find probably already exists somewhere.  It is also diverse in the content you can share including live video, gifs, photos, text etc.
Cons Due to the high number of users it means you also have a high number of competition so it can be really difficult to build followers organically

 

Platform Name YouTube
Monthly Active Users 1.9 Billion
Key Demographic Again, a lot of people! But the people who use it for the longest each week are aged 16-24, followed by the 25-34 age bracket.  Also, keep in mind that 70% of users turn to YouTube to learn something.
Pros The Biggest Video platform in the world!  Streaming platforms are slowly taking over from TV and YouTube stars are becoming the new celebrities so if you hit the right market not only will you find your audience but you could even make a living from Vlogging.
Cons Like Facebook you have a lot of competition so do your research and make sure you’re using it to your advantage.

 

Platform Name Whatsapp
Monthly Active Users 1.5 billion
Key Demographic Like many social platforms it is predominantly your younger audience, but it is slowly taking the place of text messaging and its market is growing.
Pros It all runs through the internet so it’s pretty much free, unlike text messaging.  It has multiple ways you can use it for business means including: internal team communications; customer support; marketing and promotion.
Cons Not many companies currently use whatsapp for business.  I think this is really a pro disguised as a con.  What it means is that if you can creatively think about ways you could use Whatspps in your business you can be ahead of the game!  You could set the example.

 

Platform Name Instagram
Monthly Active Users 1 billion
Key Demographic Those in their 20s and 30s, Instagram has, in some cases, replaced Facebook for many people due to its simple, image based interface.
Pros It can be used to direct message other users even if you’re not following each other!  It has built in photo editing software so that even the most rubbish pictures you have taken look amazing.  It integrates tags and hashtags seamlessly.
Cons The focus on photos means users are less likely to read content so find a way to integrate text into your photos.

 

Platform Name Twitter
Monthly Active Users 330 million
Key Demographic Millennials and Stephen Fry
Pros Like Instagram the ability to tag others and utilise hashtags is hugely beneficial.  This means you are easily able to keep up with the latest trends and see what people are looking at on a daily basis.
Cons You can only message people if you both follow each other which, although is marginally restrictive, does make sense because of the number of celebrities who would otherwise receive mountains of spam.  You also have a limited letter count on Twitter so be succinct.

 

Platform Name Reddit
Monthly Active Users 330 Million
Key Demographic Predominantly Males aged 25-34.
Pros A platform which openly encourages discussion on anything and everything it differs to other social networks because of its high levels of interaction.  These discussions are split into categories or ‘subreddits’ to make your subject matter and audience easy to find.
Cons Some people only use Reddit to act as the opposing party so be prepared for what can often be unnecessary and time-consuming debates.  It can be easy to take things personally on Reddit so make sure you spend some time detaching yourself from your online profile for the sake of your sanity

 

Stay tuned for tomorrows post where we will be talking about some of the smaller social networks which can be equally as useful for your company.

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APP OF THE MONTH: Hootsuite

Posted Leave a commentPosted in App of the Month, Marketing, Social Media
Name Hootsuite
Product Description This software allows you to manage all your social media platforms in one place quickly and easily!
Availability Through Browser at http://www.hootsuite.com/ and as an app from the Apple App Store and Google Play Store
Key Features Schedule Posts in your own time so your profiles always look active.

Easily find, manage and share content across all your platforms.

Boost all your best posts.

Check all your analytics in one place.

Monitor topics and hashtags relevant to you and see when their activity peaks and troughs.

Assign tasks to others in your team.

Protect your brand with inbuilt security measures.

Learn how to use Hootsuite in their very own cohesive online Academy available for subscribers.

Prices and Plans FREE for the most basic plan which allows you to manage 3 different platforms in each place and limits the amount of scheduling you can do (although it is still a huge amount!)  Handy Tip: They tend to hide their free plan pretty well so when looking at plans simply scroll all the way to the bottom of the page and you’ll see a link to their free plan.  Paid plans for more platforms and users available from anywhere between £25-£520 per month.  Find out more here: https://hootsuite.com/plans/upgrade
Biggest Pro Having all your social media profiles and pages in one place to save you chopping and changing between apps and website.  It really helps you get the best out of your time.
Biggest Con If you have multiple companies running through Hootsuite there is currently no way to easily change between profiles so a bit of a faff involved in constantly logging in and out.  I reckon this will come soon though!

 

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Spread the Word of Mouth

Posted Leave a commentPosted in Edinburgh Fringe Festival, Marketing, Social Media

The best way to sell out your Fringe Show still via word of mouth.

 

Up until recently Word of Mouth was entirely organic, like people sharing show ideas with friends down the pub.  I once overheard someone raving about a Korean Adaption of ‘A Midsummer Night’s Dream’ which remains one of the best pieces of theatre I have ever seen!

But when the internet began to take over the world, marketers realised they could begin to encourage the generation Word of Mouth themselves. 

How?

Social Media of course!

So here are 10 pieces of advice to help you spread the word!

1.       Make your show the best possible experience – people want to talk about experiences good or bad.  Obviously, we’re looking to spread the positive but remember: no publicity is bad publicity (Unless you’re Harvey Weinstein)

2.       Ask people to post – Most companies are doing this now so if you’re not buck up!  It’s the norm.  At the end of the show simply ask your audience to give you a social media shout out if they enjoyed it!  Afterall, if you don’t ask you don’t get!

3.       Share the fun – people love sharing jokes, gifs and interesting content they can relate to so don’t always keep it serious! Don’t just spam people with your flyer.  Think outside the box and share the bants!

4.       Don’t be afraid of gimmicks – or as I would like to think of it: Instagramable Promos!  So, give out those condoms covered in your show branding!  Share those cheeky pin badges!  Your audience loves a freebie and you’ll get a bit of free advertising!

5.       Think interactive posts – Hitler’s Tasters do some awesome tweets requesting people to reply gifs with how they’re feeling.  It gets all the action! So think quizzes, polls, puzzles, questions, challenges, competitions, ticket offers, whatever will get people to interact!

6.       Do your hashtag research – what’s trending, what’s hot, what are people searching for.  The Edinburgh Fringe always create hashtags that get a lot of action so use #edfringe #edfringe2019 #MakeYourFringe and find some that suit your show and genre!

7.       Go Live – Whether your streaming the backstage gossip and grabbing audience at the end of your show to get their opinion live on video or sharing hilarities throughout your day on stories, audiences love these ‘DVD extras’.

8.       Never be missed – stick your social media branding on everything! Flyers, Posters, T-Shirts, Websites, Reviews, toilet doors with a sharpie! Make sure the public can’t miss you!

9.       Real Life Interactions – shocking, I know, but not everything needs to take place online!  Think about those photos taken at the end of escape rooms with hashtags and branding all over them!  Take this idea and make your own experience when you flyer out on the mile!

10.   Make Friends – are you an all-female acapella group?  You know you probably have a similar audience and similar interests to other female acapella groups so use your posts to tag companies like you.

 

Viral Marketing can make sure your show ‘gets around’.  Plus, all of it improves your credibility in the eyes of the algorithms of social and circulates the word!

 

Have you had some awesome social campaigns that have spread the word! We want to know! Tell us in the comments!

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