Make an SEO Plan for your Arts Business in 3 simple steps: Part Four

Posted Leave a commentPosted in Administration, Start Ups, Websites

STEP 3: REACH OUT

The final step in your SEO Plan is all about links!

The first thing you need to understand here is the difference between a Backlink and an Inbound Link:

  • Backlinks or External Links are any link from an external website (any website that isn’t your own) to a page on your site. Backlinks are vital to improving your Off-Page SEO. Basically the more links Google finds ANYWHERE on the internet which link to you the higher you will be ranked
  • Inbound Links or Internal Links are hyperlinks you make on one page of your website to another, like linking an exhibition to the box office. Inbound Links are essential when working on your On-Page SEO.

Basically, what you need to know is that links are to SEO as downloads are to music charts! The more that are out there to higher you will rank in the top 40!

INBOUND LINKS

Inbound links are crazy simple both to make and maintain within your website.

If you run a blog, you can create links within the post to other similar posts or products and services pages or simply to a Contact Us page. When adding links to your blog posts 3-5 is generally a good goal to aim for whether these are inbound or outbound.

Obviously, the absolute ideal is to link within your site to keep traffic flowing through your website. If you are linking away from your site, in a perfect world somewhere on that page there is a link back to you.

When citing references and articles linking within your site is not always possible, so make sure you set the links to open in tabs as opposed to in the same window. That way your site remains open in the browser. After all, you don’t want to drive people away from your site, when they are checking out your sources.

What if you don’t run a blog?

There are loads of places you can link to:

  • Most websites have some kind of access to Contact or FAQ to make it easier to ask questions and get in touch.
  • Product pages can link to other product pages (check out our online store section in the previous SEO Post)
  • Pictures or videos could lead to galleries
  • Show or exhibition information can lead to box office/ticket purchasing or opening times

The possibilities are as endless as your imagination!

Be sure to think about your call to action button here too! This will be a link to the place you want to draw your audience to the most. Learn more about your call to action button here.

BACKLINKS

You may think you have little control over the number of backlinks that drive traffic to your site. You would be wrong! There’s loads of stuff you can do online to help.

First and foremost, make sure you add your business details to Google!  They have a 90% monopoly of the search engine market so you’ll want to focus on driving up your ranking primarily through them when developing your SEO Plan. Of course you can add your information to other Search Engine platforms to but if you’re limited for time Google should be your priority.

FUN FACT: It used to be that you would rank higher if your business had a Google+ account until Google realised they were flogging a dead horse with that particular social media avenue and shut it down. It took over YouTube which is now Google’s main social media platform.

It is still very much the case that if you use their products and services you will rank higher in their search. It may not be fair, but that’s corporative business for you.

Links from your social media accounts to your website are an excellent contribution to your backlinks. Generally the more reputable and sizeable the company, the more weight your backlinks will hold coming from that source. The Big Five Social Media Apps are generally considered to be:

  1. Facebook
  2. Instagram
  3. Twitter
  4. Pinterest
  5. LinkedIn

Other popular Social Media Platforms that shouldn’t be forgotten are:

  • TikTok
  • YouTube
  • SnapChat

Whatever platforms you use to promote your website (and be sure to use the ones which compliment your business best) all will help with your Off-Site SEO.

It’s worth tracking your social media analytics to work out what posts perform best. If you can encourage reposts, retweets, regrams… of links to your site which become additional backlinks.

You will also want to consider uploading your details to prevalent listing sites. Does your business rely heavily on footfall from the tourism industry? Upload your company details to TripAdvisor. Perhaps you’re a children’s theatre company? Get it on MumsNet & NetMums. Want to make people in the local area aware of an exhibition? Upload it to Facebook Events.

It is also worth noting that majority of Local Councils in the UK have their own website for tourism and promotion in their local area.  Uploading to sites like this can be a great way of using your time to specifically target the right market and audience for your business.

If you want to sell merchandise for your store you could always sell through an external site like Etsy or Amazon to increase those backlinks. It’s the same if you’re selling tickets, maybe run some through Eventbrite or TicketMaster.

We mentioned earlier when coming up with Inspiration for Content you may consider employing a Guest Blogger or Vlogger. When doing this ensure that your guest shares your information on their website and social media platforms too!

It also works when people link to you so if you do any collabs with other companies or simply mention them in a blog post. Ask them to share your details on their social media and websites. Remember the Arts Industry is all about collaboration and if you don’t ask you don’t get.

If you find a backlink on a website you weren’t expecting, then it is common courtesy to return the favour and give them a shout out on your social and website as well! Especially if they’re singing your praises with a great review.

And there you have it!

Be sure to stay on top of the curve with new techniques for SEO that are coming out – the internet is constantly changing and this means that Google (and other search engines) will have to keep up to date with these trends and alter the algorithms and methods they use to rank you.

SEO is a long game!  You won’t see results straight away.  You will be lucky if you see the impact your efforts in 12 months but stick at it all the time and it will work!!!

Any questions or want use to create an SEO plan for you? Contact us or leave a message in the comments.

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Make an SEO Plan for your Arts Business in 3 simple steps: Part Three

Posted Leave a commentPosted in Administration, Start Ups, Websites

Welcome back for Step 2 continued!

STEP 2: REFINE

 

8. CONTACT US

Interestingly your Contact Us page is one of the most important across your site. This is where your customers can get in touch with you and ask their questions.

You want the ability to communicate with and find you to be as flawless as possible. There is nothing worse than stumbling across a business you’re really interested in, only to find that there is nowhere you can get in touch with them!

You want to make sure that your contact us page is easy to get to from anywhere on your site and that visitors can get in touch with the right people in your company. Like my social media links I like to have access to our contact us available wherever you are on any page

There are a few things you can add to you contact page to make it really easy for someone to get in touch and lower that bounce rate:

  • Having an email account that matches your web address. What I mean here is instead of a yourbusinessname@hotmail.com or yourbusinessname@gmail.com consider getting an official email account: info@yourbusinessname.com or hello@yourbusinessname.com. It adds an element of professionality to your business.
  • Make sure your email address is a link. I know it sounds crazy but if a user has to copy and paste your email address into their composer they are less likely to get in touch. If you make it into an email link this means when you click it, a new email will automatically open in their default mail app with your email address already in the ‘To:’ line. It skips a step for the user making them more likely to get in touch.
  • Instead of or as well as you can have a Contact Us Box with whatever fields you like in it for enquiries. That enables users to write their questions then and there. This will turn into an email and be magically pinged to your inbox so it cuts out the middle man entirely making communication more direct and instantaneous directly from your visitors browser.
  • These days there are also apps or plugins you can get to link directly to your Facebook Messenger account. Contact methods are building more and more everyday and (even though from a business management perspective it can be a complete nightmare having to check a million digital mailboxes) different avenues of communication is exactly what your customers are looking for, from the traditional phone number to Instagram messenger.
  • If applicable, so if you’re a shop, a performance or rehearsal space, a café, basically any business with a fixed location, add a map to your website. Again, it’s pretty simple to embed Google Maps into your page so it’s completely interactive. You can also have maps in a myriad of different colours and designs nowadays so you can find the right map to perfectly compliment your company’s branding.

The easier it is for people to get in touch with you, the more time they will spend on your site, and the higher your search engine ranking.

As your company size increases, you’ll noticed the same questions and queries cropping up. At this point, to save time and, as an added bonus, improve your SEO you may want to add an FAQ pageto your site.

9. FAQ

A Frequently Asked Questions section (FAQ) will both save you time answering emails and increase your SEO.

You want this to be easily accessible so create a link wherever you have a contact us form or page and anywhere your customers are likely to want to get in touch and ask questions.

An FAQ page will inevitably grow as your business grows so you want to make it as efficient for users to find the answers to their questions as possible. I like to add page anchors to FAQs. Then dependent on how many questions your FAQ contains I will either begin with a list of questions which link to the answers further down the page, or a contents of categories which link to questions which link to answers.

Not only will this make your FAQ help your clients but it also means the questions can appear multiple times on a page, without being spam, so it will play in your favour when boosting SEO.

So be sure to remember you Keywords and Keyphrases when composing your questions and answers.

As an FAQ is frequently updated it also shows Google that you are still active. Remember, the more you update your site the higher your ranking.

10. FORMATTING

The way that you format content on your site is integral to your SEO.

Remember: SEO Bots scan your website’s code. They don’t see all the pretty features or pictures you’ve carefully displayed, they only read the HTML and CSS coding which translates into what your page looks like. So to Google it looks a little something like this:

SEMrush post code

Luckily these days you don’t need to be code fluent to create your website, but you should have a basic understanding of what certain things mean and how they are seen by Google in order to appropriately rank you.

For example, the size of your header has an impact on how Google ranks the importance of the statement within the header code. Header styles in html coding rank from 1-6, one being the largest and most important, so be sure to really consider your keyphrases and keywords when creating headers.

Specifically, in your code you’re looking for: h1 h2 h3 h4 h5 h6…

Font Size also affects the way your content is read by Google bots.

This doesn’t mean you should put everything written on your site in size 100! You still need to consider page readability. If it is easy to read people will spend more time on your site digesting your content.

Think about your Target Audience here too. What age range is your main focus? It may sound silly but if you’re targeting aged 60+ you may want to think about enlarging all your font sizes so when a user visits your site they can immediately read your content, on any device, without having to fumble around their house looking for their reading glasses. This will decrease your bounce rate and hence improve your google ranking.

Font formatting can also have an impact so if you put some of your content in bold or underlined Google can see that this particular bit of text is more important than the bits around it.

Whilst researching for this article I can across the Pasadena Playhouse Website and discovered they’ve had their own font designed. Not on is it gorgeous, but it means Pasadena Playhouse will be all over their coding whenever the font style is used. This is absolute genius for their SEO!

Make sure you always check your format on multiple devices! What looks brilliant on a desktop may look awful on a mobile device and vice versa. Most website builders and templates have systems in place to adapt your website for mobile devices so usually navigation is the same, if not better, on a mobile or tablet. But it is always worth a check none the less.

Keep your copyright up to date! There is little that I find more annoying than when a website has included copyright in the footer only for the year to be out of date! Say it reads 2018, visitors and Google Bots could be led to believe your website hasn’t been updated in two years. Google will lower your ranking and your visitors will leave thinking you’re no longer up and running! Nightmare! It takes a few minutes and is a once a year job, so get on it!

Finally, you want to be sure to keep your page visually stimulating. Add Images, GIFs, Videos, clickable maps, anything that will increase engagement levels on your site

It is important to remember this though: (as of yet, at least) Search Engine Bots have no way to interpret how videos and images might link to your keyphrases and keywords. All they see is a page of code!

This means how you name and detail your visual content is integral to boosting your SEO.

11. NAMING YOUR FILES

Like I said Google will not interpret your picture of a plush auditorium and rank you higher for the keyword ‘Theatre’. This is why it is so incredibly important to RENAME YOUR FILES. Name it ‘auditorium theatre.jpg’ and then Google will know what the picture is of!

If you start doing this from the beginning of your website production it is easy to get in the swing of it but if you haven’t it can be a proper faff and take bloody ages but it is so worth it.

(And I will be the first to admit it is something I know I am lazy with on my own site, but when you’re a one woman business machine it can eat into your entire life!)

I can almost guarantee (mainly because it is such a faffarooney) very few of your competitors will have done this! If you want to check if they have you can go into their code or often just hover your mouse over the top of the image to learn what it is called.

You can also add alt tags (or alternative tags) to your images. These add an additional detailed description to your image (and look a little bit better in the box that appears when you hover over an image on a webpage). This will also benefit your SEO. With the added detail you can really put your keywords and keyphrases to good use.

Ideally you wanna do this on your social media too! Especially if you’re going to embed images and videos into your website.

It’s exactly for this reason that Video descriptions are so important. Even if you embed a video from YouTube or Facebook the description for that video will be embedded into your code too.

Same goes for any documentation on your site. Google will glaze over a file called 847238962397846.pdf but if it’s called Birmingham-art-gallery-and-museum-events-risk-assessment.pdf they’re gonna take notice.

 

12. URL STRUCTURE

It’s important to remember your chosen URL is unique to your site and can be incredibly important when boost your SEO.

It used to be the case that the more common URL you had (.com or .co.uk) the higher your page would rank. This is starting to change.

I have a client who has recently bought the URL www.onlytogether.cymru. This is the name of their up and coming art project and the location it will take place (Wales in Welsh). As a project exploring Welsh heritage this is the perfect URL for both their website and the site’s SEO.

Think about this when designing each individual page to your website. For example, if the URL to your About Us page is www.yourbusinessname.com/about-us Google will know exactly where to direct people if they want to learn about you! If it reads www.yourbusinessname.come/Fhsdjfdsos8676etg9frwrESFHUE& Google won’t have a clue.

There are different ways you can set up your URL structure but in general practice it will auto name to whatever the title of the page is, so keep in mind your keywords and keyphrases when developing page titles.

13. ONLINE STORE

Do you have an online shop or sell merchandise through your website? This is another great way to boost SEO.

Each individual product can have its own individual page and, as I have mentioned, the more pages you have the higher your SEO.

Believe it or not there is a reason that Amazon is so successful and it has a lot to do with its website design. So, if you want ideas for your own product pages, pull them from the masters:

  1. Product Title with Image and Options: Here we see ‘Shakespeare in Love’ on DVD, the formats it can be purchased through (VHS, Prime Video, Blu-Ray and DVD) and the price difference along with a very brief product description.
  2. Add to Basket or Buy now: These immediate options make purchasing quick and easy meaning users are more likely to carry out the transaction.
  3. Share on Social: Like I’ve said before (and probably will again) include links to your Social Media everywhere! They also have an option to email it to a friend which covers all possible demographics looking at Amazon.
  4. Add to Lists: Specifically think Wish List, if your client can’t afford it at present build in an option for them to save it somewhere on your website so should they stumble across it again they get the option the buy it straight away!
  5. Special Offers: Give people even more of a reason to buy additional products.
  6. Other Sellers: Is it sold cheaper elsewhere on Amazon? They’ll let you know and even help you to check out other buyers.
  7. Items Frequently Bought Together: The first of Amazon’s upsale campaigns! They pick the top item which is bought with the item you’re viewing and give you the option to add both to your basket at the same time.
  8. Customers Who Viewed Also Viewed: The second upsale strategy. They’ll show you other products viewed around the same time by other customers.
  9. In Depth Product Details: This goes into detail of the technical specifications of the product similarly to an FAQ, answering all and any questions you could possibly have about a product in one place.
  10. Customers Who Bought Also Bought: The third upsale approach found further down the page. This shows you what users who actually bought this also bought.
  11. What People Viewed After Looking At his: I’m sure you’ve notice by now but all of Amazon’s upsale tactics are very similar! It is all their way of encouraging browsing and site interaction.
  12. Prime Video link: An advert for a slightly different service Amazon provide but is still relevant to what the user is viewing.
  13. Customer Reviews: Visitors put a surprising amount of faith in the opinions of others. Customer reviews are a great way both to boost your content and inspire purchases.
  14. Sponsored Advert: Whether you’re promoting something else available on your site or it is linked to another business who have requested advertising space on your page, it can be a great way to improve income and SEO.

How exactly will all of this improve your SEO? There are a multitude of ways:

  • All of this adds detail and content to your page and can be frequently updated.
  • The content itself includes a lot of repetition which is great if you have some of your keywords and keyphrase in there. Google is more likely to notice you but it won’t register the activity as spam!
  • The longer a user spends on your site the higher SEO, so the detail all on one page means the user will stay on it for longer and the mass throng of links to elsewhere in your site means even if they leave the page, chances are they will remain on your site.
  • Everything is linked! Again, we will discuss the importance of links in part 4!
  • If you are completely registered with the ins and outs of Google Analytics you can work out how much your website is actually making with regards to transactions and income, the higher your income the higher your ranking.
  • Again, think about your formatting and naming images! All of which will boost SEO.

  

14. GOOGLE ANALYTICS

Install Google Analytics! It is crazy simple to do whatever platform you’ve used to build your website. What better way to get Google looking at your website than embedding html coding which means Google has to look through your website!

Seriously! It’s a no brainer!

15. FAVICON

Finally, add a Favicon (or a Site Icon)! What’s that? It’s the little logo that comes up next to the website title in the tab of your browser. Although it won’t necessarily boost your SEO directly, (unless you name the image for one of your keywords of course) it does legitimise your sight. By looking all official visitors are more likely to stay on your site for longer, consuming more of your content and improving your Google Analytics which in turn improves your SEO so it’s a win.

Sites without favicons are a serious pet hate of mine so if I come on your site to see you haven’t put one on there be I shall be electronically wagging my finger at you!

Come back soon for the final instalment!

Any questions or want use to create an SEO plan for you? Contact us or leave a message in the comments.

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APP OF THE MONTH: SEMrush

Posted Leave a commentPosted in App of the Month, Marketing, Start Ups
Name SEMrush
Product Description For all your SEO needs! Any stats you could possibly need to know for your SEO Report and the quickest way to research if your SEO efforts are working and how you can improve your strategy.
Availability The best way to access SEMrush with all of its functionalities is directly through your browser. There is also an app available through Google Play Store and Apple App Store which can be used to track your existing projects.
Key Features ·       Analytics and Advertising: Unlike Google Analytics SEMrush can also tell you all about your competitors SEO and online advertising strategies and how well they’re working out.

·       Backlink Analytics: Assess your backlinks (incoming links on other peoples’ websites to your own) to see who is linking you from where and how successful it has been. In addition you can learn where your competitors have backlinks too.

·       Keyword and Keyphrase Research: Find the right words to improve your business’ ranking on search engines and how these change, dependent on countries you are active in.

·       Product Listing Ads: Understand Competitors best performing products and how this can be utilised in your business.

·       Traffic Analytics: The who, what, where, when, why, how, of the users visiting your page.

·       A/B Testing: Loads of ideas and practical guidelines for setting up A/B Testing on your website.

·       Projects: Set up a specific campaign for your website(s) with the exact information you want to track, from keeping an eye on your google position to scheduling your social media, available live to you whenever you want it.

·       And so much more information that can help you to monetise your business online.

Prices and Plans Price plans can be pretty expensive (ranging from $99 – $399 a month) so to access all its power you would ideally need to be a large scale business looking to expand further, but it has loads of free features so long as you set up an account.
Biggest Pro It is perfectly to the point and beautifully laid out to make the information quick and easy to read and understand.
Biggest Con You only get 10 searches a day with your free plan so make sure you’re strategic and leave yourself some time to write your plan.

 

Want to learn more about SEMrush and how to build your own SEO Report, click here.

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How Theatre can Inspire Revolution: ‘First Time’

Posted Leave a commentPosted in Promotion, Start Ups, Theatre

Theatre has a unique ability to inspire audiences.  It can work particularly well when raising awareness about charitable causes.

 

Well, recent winner of a Best Show of the Fringe award from The Stage Nathaniel Hall does just that with his new one man show ‘First Time’ in collaboration with Dibby Theatre.

This autobiographical play explains how Nathaniel contracted HIV from his first sexual partner.  He cleverly uses a variety of storytelling techniques to portray the emotional rollercoaster he had been on from when he first received the news through his journey of coming to terms with his diagnosis.

 

A self-proclaimed activist Manchester based Nathanial aims to speak out for and with those who have previously been unheard or ignored.

 

It is a combination of his immense bravery in telling his own unique story, his natural ability to inspire others to come out and speak openly about their own experiences with HIV and his incredible fundraising drive to work alongside locally based HIV charities offering workshops and talks that have led to some unbelievable (and well deserved) National Press Coverage.

 

This has included editorials in AttitudeBuzzfeed, and BBC News.

 

In fact, flicking down his press page is basically like the perfect lesson in who to contact when developing a press release list for a show like this: the national news platforms, the local reviewers and papers, the LGBT community and theatre-based media companies across the UK.

 

What is particularly special about Nathaniel’s show is how in talking about his diagnosis he has begun the healing process of his mental health and finally he is looking forward to the future. He has used his story to encourage a revolution.

 

You can take inspiration from Nathaniel when developing your own work.

  • Could you get involved with charities that are relevant to the work you’re producing?  This could open up funding opportunities for your own show and help boost donations to the charities you are supporting.

o   ‘First Time’ has run after show parties to raise money for local HIV charities

  • Could you offer specialist workshops or talks to help others learn from the themes in your work?  Could you contribute to the community alongside your performance to help spread your message and could increase your ticket sales.

o   ‘First Time’ has run post show discussions about Rapid HIV Testing.

  • Could you use your work to raise awareness of and openly campaign for an important cause? If you found communities that would be helped with your work this could not only mean sponsorship for your performance but also opens new marketing outlets so that your show is reaching the right audiences.

o   ‘First Time’ aims to erase the stigma around HIV and campaigning for the UN Goal of zero new HIV transmissions by 2030.

 

We would love to hear about any work you’ve done like this.  Let us know in the comments!

 

Nathaniel J. Hall and Dibby Theatre will be touring ‘First Time’ soon so keep your eyes peeled on their website here to check out when where you can see this remarkable show.

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Find the Perfect Idea to Start your Arts Business

Posted Leave a commentPosted in Business Skills, Creative Industries, Start Ups

Why Start an Arts Business?

 

It’s terrifying putting yourself out there and letting out your artistic endeavours in the world.

 

I hear excuses almost daily about why brilliant artists and entrepreneurs shouldn’t start businesses in the Creative Industries.  Generally, these people are amongst the most hard-working, inventive and organised individuals but they are scared of the risks often entailed with starting a new enterprise.

 

But, there are numerous reasons to set up a new arts business:

 

  • Creating (or manufacturing) new work (products or services) which can be seen and directly sold, whether that is a new piece of art for someone’s mantelpiece or a performance that you want to be seen by the right audiences.  This type of business can be taken directly to the customer.

 

  • The want to distribute others work – you could be a gallery owner, a receiving house, a fringe venue, a music academy, a poetry publisher, a producer, the list goes on.  You can take this work either straight to the audience or to other businesses so there are two avenues you can go down.

 

  • Running events or finding a product you think someone else will benefit from. Think your Theatre in Education (TIE), art workshops and school holiday activities.  Not for profit organisations or charities come with plenty of perks to like claiming Gift Aid on donations and the ability to claim back VAT.

 

  • Some people are simply on the lookout for business opportunities where an investment, either monetary help (funding or equipment) or through giving time and advice to help others start a business, or in many cases in the Arts run themselves as a business, is traded for a return on their outlays later.  This is the agents and producers of the industry or opportunities like residencies provided by galleries.

 

Most Arts Organisations start out in one of these categories and then quickly diversify in order to turn over profit to drive the main organisation aim. Once you have thought of your initial idea then you can branch out:

 

As an example think of a specialist antique shop that collect their stock and run their business in different ways:

  • Some stock they buy in from markets and sell on
  • Some shelves or sections they rent to clients and sell the stock on their behalf
  • Some products they display for free and split the profits with the owner
  • Some articles are faux vintage bought in new to sell on at a more substantial margin
  • Some items are handmade from recycled antiques
  • Some run a café alongside their shop
  • Some host specialist auctions at weekends
  • Some run courses to teach hobbyists more about antiques

You get the idea.  There are always multiple strings on their bow to help sustain their business and, more importantly, their passion.  So, think about your passion and how it can be funded.

 

Have you come up with your great idea but don’t know where to start?  Or maybe you’ve diversified your portfolio to fund your passion.  Tell us in the comments below!

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Set SMART Edinburgh Fringe Objectives

Posted Leave a commentPosted in Business Skills, Edinburgh Fringe Festival, Start Ups

All businesses in the creative industries need objectives.  These are, simply stated, stuff your business wants to achieve.

 

They’re generally pretty straightforward especially considering most artistic organisations have existing mission statements, visions and values in place to adhere to.

 

But when coming up with your objectives it’s important to think SMART:

 

Specific If you are too vague in your statements no one will know where to start.  Most of Edinburgh have the same objective to ‘Sell more tickets’, so instead think ‘Sell a minimum of 10 tickets per day’.  This makes your goals both clearer and more achievable.
Measurable You have to find some way to measure your outcomes so that you know if you have achieved them for example ‘Increase daily website views by 10%’ is a measurable goal whereas ‘improve website’ is not.
Agreeable Make sure everyone who is associated with the objective knows about it and supports it.  It is especially important at the fringe to keep everyone on the same page and ensure your team is on board with all decisions.  It improves team morale when the whole company is beating to the rhythm of the same drum.
Realistic Don’t be over ambitious.  If you are a first time, one-woman musician in a 10-seat venue you probably aren’t going to set a goal of an international stadium tour within a year.  It’s great to dream big but set achievable aims which motivate you to continue and make you feel great about your accomplishments.
Timely Set a time frame for your objectives otherwise they won’t be deemed as ‘urgent’ and will slip by the wayside.  If your objective is ‘Get 200 social media followers before the end of the festival’ your company has a common goal and will get to work on it straight away.

 

 

Once these are in place it is much easy to develop strategies!  Basically, once you know where you want to go, it is much easier to plan the route.

 

Share your objectives in the comments below!

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