APP OF THE MONTH: Hashtag Expert

Posted Leave a commentPosted in App of the Month, Digital Marketing, Social Media
Name Hashtag Expert
Product Description Finds popular hashtags so you don’t have to! This app is bound to boost interaction across all your social media platforms!
Availability Available from the Apple App Store.
Key Features ·       Find hashtags for all the top social media apps including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube and LinkedIn.

·       Browse millions of trending hashtags in over 50 industry categories

·       See in-depth analytics to see exactly how well they work!

·       Get personalised hashtag suggestions based on your hashtag history

·       Add trendy and super cute captions to your posts!

·       Get all the best hints and tips about hashtags, the impact they can have on your posts and exactly how to use them!

Prices and Plans Completely Free to begin, but it will cost £2.99 per week/£7.99 per month/£33.99 per year for additional features.
Biggest Pro They provide you with loads of helpful information on hashtags and how to use them including their Four Rules of Hashtagging:

·       Rule #1 – Relevant – make sure you always match the hashtags with the content of your posts

·       Rule #2 – Diverse – make sure you choose hashtags that have a wide range of post counts

·       Rule #3 – Alive – make sure you choose hashtags that are alive, and still have lots of new posts being tagged with them

·       Rule #4 – Reachable – choose hashtags where the top posts have similar amounts of likes to your average likes

Biggest Con The constant pop-ups! Although I imagine if you pay for the products you don’t get these, they are running a business after all.

So, stop wasting time trying to think up 30 hashtags that won’t even work!

Try Hashtag Expert now!

APP OF THE MONTH: TikTok

Posted Leave a commentPosted in App of the Month, Marketing, Social Media

If you haven’t heard of TikTok… where have you been all pandemic?

Name TikTok
Product Description A new social media video platform designed for teenagers but entertaining for everyone! A great place to experiment with video content and keep your Arts Business on the map during Covid times.
Availability Available from the Apple App Store and Google Play Store.
Key Features ·       Watch more videos than you could ever possibly have time for, all especially customised to you, dependent on your viewing habits, in a focused feed.

·       Explore different genres from Comedy, Art, Music, Gaming, DIY, memes and everything in between, not forgetting Pet videos, because no social media platform is complete without a cheeky pet video.

·       You have unlimited pauses when recording your videos and you can reshoot it however much you need.

·       There are millions of users and creators worldwide so get ready to get inspired and let those creative juices flow.

·       Add your favourite music or sound clips for free! If you’ve seen RuPaul’s Drag Race you’ll be familiar with the art of lip syncing. Well, with TikTok, you can have a go!

·       Loads of filters, special effects and AR capabilities to play around with to make your videos really stand out above the rest.

·       In app editing tools allow you to trim, cut, merge and duplicate footage to your hearts content.

Prices and Plans Free! And now has options to create business accounts and paid advertising plans within the app.
Biggest Pro It’s still relatively new, practically in its infancy for social media platforms. This means it is easier to come up with original content to grab follower attention.
Biggest Con Hugely addictive… I myself have been known to spend two to three hours trapped in a TikTok Typhoon.

The best platform for reaching a younger target audience and the most fun you will have ‘doing work’ to promote your business.

So, show off your creativity with a TikTok account for your Arts Business.

Have you already got one? We’d love to follow you. Let us know in the comments below.