Educational

Practical, easy-to-digest educational posts designed to help creatives, freelancers, and arts organisations understand business, marketing, and branding. Covering topics like self-employment tips, audience building, and creative entrepreneurship, these posts turn complex ideas into actionable steps.

The Psychology of Colour

We all know it’s incredibly difficult to stand out online and colour can play an incredible part in helping us emerge from the crowd.

Jul 12 min read

31 Social Media Networks You’ve Probably Never Heard of: An A-Z

Find a niche social media network that fits you could be great marketing for your arts business.

May 110 min read

The Pomodoro Technique: Stop Procrastinating and Get Working!

If you’re anything like me, you have the attention span of an amoeba. The tiniest shimmer of something shiny and I have written off the next hour to gaze into space or find a million other tiny jobs of little importance to do instead of work, or simply take a nap.

Feb 13 min read

Your Target Audience: The Checklist

Whenever I begin a marketing plan I always start with what the target audience is.

Jan 13 min read

10 Tricks to Stand Out on Social Media

Most arts organisations use social media, but the problem is most of the creative industries are using it because they feel like they have to.

Dec 1, 202411 min read

7 Ways to make your Website Accessible

A great way to reach more people with your arts business is to ensure it is accessible to everyone, regardless of ability and the best...

Sep 1, 20244 min read

12 Instagram Grid Layouts to Make Your Profile Look Amazing

It’s important to create good looking Instagram profiles, that way when someone organically sees one of your posts and clicks through to take a closer look you want to give your visitor reason to drop you a follow!

Oct 1, 20235 min read

Boosted Ads vs. Targeted Ad: How to Choose the Right Adverts on Social Media

Spending money on Social Media Ads can be a little daunting, especially if you’re a small-scale arts company with a small to non-existent...

Jun 21, 20214 min read

Life is Better Shared: Focused Creative Community

Artists often have amazing ideas and ambition, full to the brim with plans for success, but they don’t always know how to channel that...

Jun 15, 20213 min read

Target Audience: The Generations and How to Target Them

Baby Boomers Born 1946-1964 This revolutionary generation lived through the evolution of the teenager and the invention of Rock and...

Mar 22, 20213 min read

How to Perform a SWOT Analysis on your Arts Business

As a second lockdown looms and we are all wondering what is in store for the creative industries it’d be easy to hunker down and get back...

Oct 12, 20204 min read

How to Improve your Organic Reach on Facebook

Facebook is an incredible platform for expanding your Arts Business’ reach. With 2.7 billion users worldwide and 1.79 billion daily...

Sep 21, 20204 min read

The Brand Book: What it is and how to make it

As your business expands so will you staffing base and it is important when you bring newbies aboard that they fully understand your...

Aug 17, 20205 min read

Make an SEO Plan for your Arts Business in 3 simple steps: Part Four

STEP 3: REACH OUT The final step in your SEO Plan is all about links! The first thing you need to understand here is the difference...

Apr 20, 20205 min read

Make an SEO Plan for your Arts Business in 3 simple steps: Part Three

Welcome back for Step 2 continued! STEP 2: REFINE 8. CONTACT US Interestingly your Contact Us page is one of the most important across...

Mar 23, 202011 min read

Make an SEO Plan for your Arts Business in 3 simple steps: Part Two

STEP 2: REFINE Let’s start at the very beginning, a very good place to start. YOUR HOMEPAGE And the very beginning of your website is...

Mar 9, 20208 min read

Make an SEO Plan for your Arts Business in 3 Simple Steps: Part One

Here at The Arts Business we offer SEO Consultancy in which we create an SEO strategy specific to your business, analysing the pages of...

Feb 17, 20205 min read

10 Must Have Skills to Smash Your Admin: Part 2

Welcome back! Time for those last 5 skills to needed to smash your admin! 6.Spend Time Filing You’ve heard of the expression ‘a stitch in...

Jan 21, 20203 min read

10 Must Have Skills to Smash Your Admin: Part 1

We all know the worst part of running any company in the creative industries is the boring paperwork. Sometimes we get completely...

Dec 16, 20194 min read

What’s the Difference Between Categories and Tags?

This is one of the first questions I asked myself when starting my blog through WordPress. When you add a blog to your website you will probably notice the options to add both categories and tags to your posts, but what exactly does this mean and why do you need them?

Nov 19, 20192 min read