APP OF THE MONTH: Mention

Posted Leave a commentPosted in App of the Month, Marketing, Social Media
Name Mention
Product Description Make sure you hear every conversation happening about you and your brand online in real-time!
Availability Available from the Apple App Store and Google Play Store.
Key Features The easy way to manage your presence online with loads of handy settings and features including:

·       Creating alerts for your company and brand or your competitors so you can see who’s been talking about you, when and what they’ve been saying.

·       Filtering the most relevant internet mentions so you don’t have to.

·       Pulling your mentions from millions of different sources.

·       Anti-noise management. I LOVE this! Don’t get a bazillion unnecessary notifications, just get the essential info you ask for!

·       Connecting your social media accounts to quickly react to your mentions

·       Sharing your mentions with other members of your team

·       Viewing your stats and analytics to rate your online performance and see areas you can improve

Prices and Plans You will probably manage with the free plan! But they offer paid options for bigger companies from £25.49 per month.
Biggest Pro All your mentions in one place rather than some through Google, some through email and some through Hootsuite.
Biggest Con The reports section can be a little glitchy, but they constantly update it and listen to customer feedback.

Altogether Mention is a convenient and time-saving little app!

Top 10 Podcasts to make your Arts Business

Posted Leave a commentPosted in Edinburgh Fringe Festival, Marketing, Podcasts

You can walk everywhere in Edinburgh in 20 minutes, so why not use that time to your advantage.  Stick in your headphones and whack on a podcast.

 

Whether inspirational or informative, podcasts are a great way to expand your knowledge and trigger some awesome ideas to figure out the next step for your company.

 

1.       Arts and Ideas

From BBC Radio 3, a podcast which does exactly what it says on the tin.  Different topics across the creative industries discussed and debated by every kind of professional from artists to scientists.  20-45 minute episodes.

Click Here to Learn More

 

 2.       Marketing School

Daily bites of Digital Marketing and Online Sales Tips from Neil Patel and Eric Siu, both incredibly successful entrepreneurs in the field.  These titbits are easily digestible, straightforward to act upon and keep you wanting more. 5-10 minute episodes.

Click Here to Learn More

 

3.       Social Media Marketing Podcast

From the Social Media Examiner with Michael Stelzner, comes this excellent podcast where you can learn everything you ever wanted to know about Social Media Marketing and stay up to date with the latest updates and techniques. 1-hour episodes.

 Click Here to Learn More

 

4.       Build Your Tribe

Make your influence matter in your field with Charlene Johnson.  Listen to interviews from leading influencers providing you with tips on how to create and monetise your community online and how to look after them when you’ve got them. 10-30 minute episodes.

Click Here to Learn More

 

5.       Seth Godin – Startup School

The podcast which got me into digital marketing!  This man is a genius and anything he has written or spoken about is worth reading or listening to.  Even though it is now over 5 years old it consists of a complete course of what you need to know about beginning your business. 15-30 minute episodes.

Click Here to Learn More

 

6.       Creative Warriors

A podcast by and for entrepreneurs and small creative business owners, take the road less travelled with Jeffrey Shaw and learn creative techniques for marketing which can be immediately applied to your company. 15-45 minute episodes.

Click Here to Learn More

 

7.       Ctrl Alt Delete

Presented by Emma Gannon, she talks to friends and celebrities about their relationship with the internet, the pros and cons, what to do and what to avoid.  It makes you realise you’re not the only person on earth obsessed with your social media.  1 hour episodes.

Click Here to Learn More

 

8.       Freakonomics Radio

A fascinating perspective of absolutely everything, bound to inspire the way you do and interpret your business research. From Stephen J. Dubner, co author of the Freakonomics book series this is a truly inspiring podcast.  30-60 minute episodes.

Click Here to Learn More 

 

9.       Broadway Backstory

Learn about how your favourite Broadway musicals made it from mere ideas and through the research and development process.  Listen to how they were workshopped and when they made it to the big lights of Broadway.  All the producing knowledge you need.  60 minute episodes.

Click Here to Learn More 

 

10.   Desert Island Discs

A random but excellent choice, every episode from the BBC archives are available!  So, stick it on in the background and learn about how the celebrity has evolved from the 50s to the present.  I always learn more about the creative industries when I have it on! 10-30 minutes.

Click Here to Learn More 

 

So, whack in your headphones and get listening.

 

What are your favourite podcasts?  Let me know in the comments!

 

 

APP OF THE MONTH: Hootsuite

Posted Leave a commentPosted in App of the Month, Marketing, Social Media
Name Hootsuite
Product Description This software allows you to manage all your social media platforms in one place quickly and easily!
Availability Through Browser at http://www.hootsuite.com/ and as an app from the Apple App Store and Google Play Store
Key Features Schedule Posts in your own time so your profiles always look active.

Easily find, manage and share content across all your platforms.

Boost all your best posts.

Check all your analytics in one place.

Monitor topics and hashtags relevant to you and see when their activity peaks and troughs.

Assign tasks to others in your team.

Protect your brand with inbuilt security measures.

Learn how to use Hootsuite in their very own cohesive online Academy available for subscribers.

Prices and Plans FREE for the most basic plan which allows you to manage 3 different platforms in each place and limits the amount of scheduling you can do (although it is still a huge amount!)  Handy Tip: They tend to hide their free plan pretty well so when looking at plans simply scroll all the way to the bottom of the page and you’ll see a link to their free plan.  Paid plans for more platforms and users available from anywhere between £25-£520 per month.  Find out more here: https://hootsuite.com/plans/upgrade
Biggest Pro Having all your social media profiles and pages in one place to save you chopping and changing between apps and website.  It really helps you get the best out of your time.
Biggest Con If you have multiple companies running through Hootsuite there is currently no way to easily change between profiles so a bit of a faff involved in constantly logging in and out.  I reckon this will come soon though!