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Marketing the Edinburgh Fringe Festival | Set SMART Objectives
All businesses in the creative industries need objectives. These are, simply stated, stuff your business wants to achieve.  They’re...
Aug 7, 20192 min read
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Marketing the Edinburgh Fringe Festival | Make Friends, Romans and Countrymen!
One of the best things about the Edinburgh Fringe Festival is the shear number of artists, practitioners and generally like-minded people...
Aug 6, 20192 min read
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Marketing the Edinburgh Fringe Festival | Spread the Word of Mouth
The best way to sell out your Fringe Show still via word of mouth.
Up until recently Word of Mouth was entirely organic, like people sharing show ideas with friends down the pub. I once overheard someone raving about a Korean Adaption of ‘A Midsummer Night’s Dream’ which remains one of the best pieces of theatre I have ever seen!
Aug 4, 20193 min read
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