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Find the Perfect Idea to Start your Arts Business
Why Start an Arts Business?  It’s terrifying putting yourself out there and letting out your artistic endeavours in the world.  I...
Sep 16, 20192 min read
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Smart Apps: Etsy
Name Etsy Product Description A specialised selling (e-commerce) platform/online shop tailored to vintage and handmade products and craft...
Sep 2, 20192 min read
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Find your Perfect Social Network: Part 2
Platform Name LinkedIn Monthly Active Users 303 Million Key Demographic Mainly professionals, but this is the key social platform where...
Aug 16, 20194 min read
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Find your Perfect Social Network: Part 1
Find your Perfect Social Network Part 1 Relevant at all times of the year, but also hella helpful for your Fringe residency! With so...
Aug 13, 20193 min read
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Marketing the Edinburgh Fringe Festival | Press Articles Explained
The Edinburgh Fringe Festival is covered by press from all over the world. Publications, big and small, journalists both employed and...
Aug 11, 20194 min read
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Marketing the Edinburgh Fringe Festival | Top 10 Podcasts to make your Arts Business
You can walk everywhere in Edinburgh in 20 minutes, so why not use that time to your advantage. Stick in your headphones and whack on a...
Aug 10, 20193 min read
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Marketing the Edinburgh Fringe Festival | Check In With Your Mental Health
With the first week of the Fringe drawing to a close it’s important to remember to look after yourself.  Like many creatives I have...
Aug 9, 20194 min read
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Marketing the Edinburgh Fringe Festival | To Flyer or not to Flyer
That is the question Yes, it’s tiring, emotionally draining, time consuming, environmentally unfriendly and you’ll probably get soaked to...
Aug 8, 20194 min read
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Marketing the Edinburgh Fringe Festival | Set SMART Objectives
All businesses in the creative industries need objectives. These are, simply stated, stuff your business wants to achieve.  They’re...
Aug 7, 20192 min read
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Marketing the Edinburgh Fringe Festival | Make Friends, Romans and Countrymen!
One of the best things about the Edinburgh Fringe Festival is the shear number of artists, practitioners and generally like-minded people...
Aug 6, 20192 min read
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Marketing the Edinburgh Fringe Festival | Spread the Word of Mouth
The best way to sell out your Fringe Show still via word of mouth.
Up until recently Word of Mouth was entirely organic, like people sharing show ideas with friends down the pub. I once overheard someone raving about a Korean Adaption of ‘A Midsummer Night’s Dream’ which remains one of the best pieces of theatre I have ever seen!
Aug 4, 20193 min read
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Marketing the Edinburgh Fringe Festival | Props and Costume Solutions in Edinburgh
Spilt coffee down your only white shirt? Halfway through the run and your only costume getting stanky? Broken that priceless antique lamp...
Aug 3, 20194 min read
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Marketing the Edinburgh Fringe Festival | 10 Ways to Nail Your Fringe Press Release
A press release for the Edinburgh Fringe Festival (or any other fringe or major arts festival for that matter) is different to any other...
Aug 2, 20195 min read
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Welcome to the Edinburgh Fringe Festival 2019
Welcome to the Edinburgh Fringe Festival 2019. Welcome to the largest Arts Festival in the world. Welcome to the Jungle! With thousands...
Aug 1, 20191 min read
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Smart Apps: Hootsuite
Name Hootsuite Product Description This software allows you to manage all your social media platforms in one place quickly and easily!...
Jul 17, 20191 min read
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The Tempest: The Technical Spectacle
Our worlds are becoming increasingly more engulfed by technology. Even the little things we do in life are often governed by our mobile phones.
Jul 7, 20194 min read
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Captain Corelli's Lost Mandolin
How a terribly expensive accident became excellent free marketing.
Jul 7, 20173 min read
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