Educational

A dull as subject which I have jazzed up with this Snazzy Infographic:     Why bother?   I’m sure all of you freelancers have been...

Why Start an Arts Business?   It’s terrifying putting yourself out there and letting out your artistic endeavours in the world.   I...

Platform Name LinkedIn Monthly Active Users 303 Million Key Demographic Mainly professionals, but this is the key social platform where...

The Edinburgh Fringe Festival is covered by press from all over the world.  Publications, big and small, journalists both employed and...

You can walk everywhere in Edinburgh in 20 minutes, so why not use that time to your advantage.  Stick in your headphones and whack on a...

With the first week of the Fringe drawing to a close it’s important to remember to look after yourself.   Like many creatives I have...

That is the question Yes, it’s tiring, emotionally draining, time consuming, environmentally unfriendly and you’ll probably get soaked to...

All businesses in the creative industries need objectives.  These are, simply stated, stuff your business wants to achieve.   They’re...

One of the best things about the Edinburgh Fringe Festival is the shear number of artists, practitioners and generally like-minded people...

The best way to sell out your Fringe Show still via word of mouth. Up until recently Word of Mouth was entirely organic, like people sharing show ideas with friends down the pub.  I once overheard someone raving about a Korean Adaption of ‘A Midsummer Night’s Dream’ which remains one of the best pieces of theatre I have ever seen!

A press release for the Edinburgh Fringe Festival (or any other fringe or major arts festival for that matter) is different to any other...