Smart Apps: TikTok

If you haven’t heard of TikTok… where have you been all pandemic?

Name	TikTok
Product Description	A new social media video platform designed for teenagers but entertaining for everyone! A great place to experiment with video content and keep your Arts Business on the map during Covid times.
Availability	Available from the TikTok Website
Key Features	·       Watch more videos than you could ever possibly have time for, all especially customised to you, dependent on your viewing habits, in a focused feed. ·       Explore different genres from Comedy, Art, Music, Gaming, DIY, memes and everything in between, not forgetting Pet videos, because no social media platform is complete without a cheeky pet video. ·       You have unlimited pauses when recording your videos and you can reshoot it however much you need. ·       There are millions of users and creators worldwide so get ready to get inspired and let those creative juices flow. ·       Add your favourite music or sound clips for free! If you’ve seen RuPaul’s Drag Race you’ll be familiar with the art of lip syncing. Well, with TikTok, you can have a go! ·       Loads of filters, special effects and AR capabilities to play around with to make your videos really stand out above the rest. ·       In app editing tools allow you to trim, cut, merge and duplicate footage to your hearts content.
Prices and Plans	Free! And now has options to create business accounts and paid advertising plans within the app.
Biggest Pro	It’s still relatively new, practically in its infancy for social media platforms. This means it is easier to come up with original content to grab follower attention.
Biggest Con	Hugely addictive… I myself have been known to spend two to three hours trapped in a TikTok Typhoon.

The best platform for reaching a younger target audience and the most fun you will have ‘doing work’ to promote your business. So, show off your creativity with a TikTok account for your Arts Business. Have you already got one? We’d love to follow you. Let us know in the comments below.