Artists often have amazing ideas and ambition, full to the brim with plans for success, but they don’t always know how to channel that into achieving real results.
During the pandemic a lot of artists feel like they have come to a dead end, ideas dried up and no concept of what and when things might happen again, it’s easy for every day to feel like Groundhog Day.
Enter Tom Elliott with the Focused Creative.
As a freelancer himself with many years of experience in the Arts Industry, Tom quickly came to the conclusion that he needed to become business savvy.
After trying every different method under the sun, and spending a small fortune, he eventually designed his own method which is the driving force behind his online arts community.
The Focused Creative is a membership-based community encouraging creatives to come together and share their skills. It aims to enhance individual productivity by bringing people together in a supportive environment.
The main aim is to help artists find clarity and focus in planning, goal setting and understanding which tasks will drive future ambitions. It also assists members in gaining confidence alongside other people who are in the same boat, aiding you to battle any doubts or imposter syndrome you might feel when launching your career.
He believes in teaching creatives to take ownership of their career and have or create something of their own. It leads participants to define themselves as their own brand, setting themselves apart from others to create a unique, individual selling point.
There are weekly check-ins where the team work together to share what they have been up to and make a plan for the week ahead. This ensures a level of accountability for you to get work done. Not only are you responsible to yourself but now there are others backing you, who have helped you formulate a strategy.
The membership also includes quarterly Masterclasses with industry professionals to improve skills in all elements of business and creative practice. Also, coming soon will be your very own 90-day planner so you can plan for your future.
If you don’t think you have the time, then think again. It only requires 90 minutes of your week! By prioritising the right tasks you’re more likely to get the right results and introduce a sense of rhythm to your work.
And Tom is offering all of this for the bargain price of £19 per month! That’s less than a gym membership which, if you’re anything like me, you’re realistically never gonna use. Plus if you dedicate time to the community and yourself you should find an excellent return on your investment!
Tom has an amazing life philosophy:
Live Well, Dream Big, Laugh Often and encourage others to do the same.
Pretty inspirational right?
He spreads this philosophy through his own work as a comedy magician, the Focused Creative Community, and running a Variety Night in his hometown of Doncaster, all of which share the objectives to boost well-being and create a sense of belonging in anyone who may come across him and his work.
He has some great branding and marketing techniques we could all learn from too. Particular highlights include:
- The tongue in cheek comedy elements strung throughout his entire website
- The great injection of his personality found in all his online content
- The ingenious method of getting visitors to sign up to his mailing list by offering instructions to a magic trick you can do yourself
- His expansive coverage of all things social media
There are loads of ways you can get in touch with Tom too. Just click the links below to learn more:
- Focused Creative Website
- Tom Elliott’s Website
- Book a FREE Zoom Session with Tom
Are there ways you could introduce community groups or shared learning into your company to help fellows in the creative industries? Or have you done so already? I’d love to hear about it so hit me up in the comments below.