You can walk everywhere in Edinburgh in 20 minutes, so why not use that time to your advantage. Stick in your headphones and whack on a podcast.
Whether inspirational or informative, podcasts are a great way to expand your knowledge and trigger some awesome ideas to figure out the next step for your company.
1. Arts and Ideas
From BBC Radio 3, a podcast which does exactly what it says on the tin. Different topics across the creative industries discussed and debated by every kind of professional from artists to scientists. 20-45 minute episodes.
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2. Marketing School
Daily bites of Digital Marketing and Online Sales Tips from Neil Patel and Eric Siu, both incredibly successful entrepreneurs in the field. These titbits are easily digestible, straightforward to act upon and keep you wanting more. 5-10 minute episodes.
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3. Social Media Marketing Podcast
From the Social Media Examiner with Michael Stelzner, comes this excellent podcast where you can learn everything you ever wanted to know about Social Media Marketing and stay up to date with the latest updates and techniques. 1-hour episodes.
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4. Build Your Tribe
Make your influence matter in your field with Charlene Johnson. Listen to interviews from leading influencers providing you with tips on how to create and monetise your community online and how to look after them when you’ve got them. 10-30 minute episodes.
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5. Seth Godin – Startup School
The podcast which got me into digital marketing! This man is a genius and anything he has written or spoken about is worth reading or listening to. Even though it is now over 5 years old it consists of a complete course of what you need to know about beginning your business. 15-30 minute episodes.
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6. Creative Warriors
A podcast by and for entrepreneurs and small creative business owners, take the road less travelled with Jeffrey Shaw and learn creative techniques for marketing which can be immediately applied to your company. 15-45 minute episodes.
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7. Ctrl Alt Delete
Presented by Emma Gannon, she talks to friends and celebrities about their relationship with the internet, the pros and cons, what to do and what to avoid. It makes you realise you’re not the only person on earth obsessed with your social media. 1 hour episodes.
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8. Freakonomics Radio
A fascinating perspective of absolutely everything, bound to inspire the way you do and interpret your business research. From Stephen J. Dubner, co author of the Freakonomics book series this is a truly inspiring podcast. 30-60 minute episodes.
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9. Broadway Backstory
Learn about how your favourite Broadway musicals made it from mere ideas and through the research and development process. Listen to how they were workshopped and when they made it to the big lights of Broadway. All the producing knowledge you need. 60 minute episodes.
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10. Desert Island Discs
A random but excellent choice, every episode from the BBC archives are available! So, stick it on in the background and learn about how the celebrity has evolved from the 50s to the present. I always learn more about the creative industries when I have it on! 10-30 minutes.
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So, whack in your headphones and get listening.
What are your favourite podcasts? Let me know in the comments!